4K Video Shot with Sony A7iii

The all new α7 III is capable of recording high-resolution and wide dynamic range full-frame 4K HDR (HLG*) movies.

Full pixel readout with no pixel binning makes it possible to condense approximately 2.4 times** the amount of data required for 4K (the equivalent of the amount of data required for 6K) into 3840 x 2160 4K output. This oversampling process and full pixel readout without binning results in the highest possible 4K movie image quality.

Moreover, the combination of full-frame format plus HDR (HLG*) gamma achieves a surprisingly wide dynamic range. Full-frame movies recorded using the HLG profile will appear true-to-life with no blocked shadows or blown highlights when played back on an HDR (HLG*) compatible TV, without the need for color grading. The BT.2020 color space is supported, providing a wider color gamut.

Instant rebates or Free Accessories on select Vanguard Tripods

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VEO Facebook Promo

Get ready for spring and save on Vanguard tripods! Instant savings and mail-in rebates available through the end of March! Call now for availability!

Alta Pro 2 SF Mail-In Rebate Form

VEO2 SF Mail-In Rebate Form

Sony Trade Up Event

Through March 31, 2018, trade in any working  DSLR or mirrorless camera or lens, and receive UP TO a $500 BONUS when applying the value of your trade-in towards the purchase of select Sony A Full-frame cameras. Includes the new A7R lll.

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