4K Video Shot with Sony A7iii

The all new α7 III is capable of recording high-resolution and wide dynamic range full-frame 4K HDR (HLG*) movies.

Full pixel readout with no pixel binning makes it possible to condense approximately 2.4 times** the amount of data required for 4K (the equivalent of the amount of data required for 6K) into 3840 x 2160 4K output. This oversampling process and full pixel readout without binning results in the highest possible 4K movie image quality.

Moreover, the combination of full-frame format plus HDR (HLG*) gamma achieves a surprisingly wide dynamic range. Full-frame movies recorded using the HLG profile will appear true-to-life with no blocked shadows or blown highlights when played back on an HDR (HLG*) compatible TV, without the need for color grading. The BT.2020 color space is supported, providing a wider color gamut.

New Tamron Lenses Announced

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70-210mm F/4 Di VC USD (Model A034)

New F/4 telephoto zoom lens featuring superb optical performance and a lightweight and compact body for easy portability

February 22,2018, Commack, New York— Tamron announces the launch of the 70-210mm F/4 Di VC USD (Model A034), a compact telephoto zoom lens for full-frame DSLR cameras. Model A034 provides superb optical performance throughout the entire zoom range and features a maximum magnification ratio of 1:3.1, the highest in its class.* The design includes an internal zoom mechanism that provides solid mechanical construction and stable, reliable operation. Model A034 also employs a Dual MPU (Micro-Processing Unit) design, which enables high-speed and high-accuracy AF performance as well as powerful VC (Vibration Compensation) image stabilization for flexible and versatile use in various situations. For dependable outdoor use, the new telephoto zoom is equipped with Fluorine Coating and Moisture-Resistant Construction. The lens will be available in Canon and Nikon mounts in April at $799.00.

*Among 70-200mm F/4 class interchangeable lenses for full-frame DSLR cameras (as of January 2018: Tamron)

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28-75mm F/2.8  Di III RXD (Model A036)

Perhaps even more exciting is the announcement of the development in place for the A036 28-75 f/2.8 Di III RXD for Sony Full Frame E-mount (yes it’s an FE!!) system cameras (and, of course, APS-C E-mount cameras). It will be the  first FE lens in the DiIII family, but not the last! The A036 emphasizes our commitment to the mirrorless category, the growing powerhouse that it is. We are ready to play!

Instant rebates or Free Accessories on select Vanguard Tripods

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VEO Facebook Promo

Get ready for spring and save on Vanguard tripods! Instant savings and mail-in rebates available through the end of March! Call now for availability!

Alta Pro 2 SF Mail-In Rebate Form

VEO2 SF Mail-In Rebate Form

Sony Trade Up Event

Through March 31, 2018, trade in any working  DSLR or mirrorless camera or lens, and receive UP TO a $500 BONUS when applying the value of your trade-in towards the purchase of select Sony A Full-frame cameras. Includes the new A7R lll.

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